Design Led/ Discovery/ Strategy/ Expression/ Execution/
Execution
Applying the thinking and design idea to the various brand elements.
4. Print Production & Delivery
AD confirms final purchase order with finalised print specs, print samples, quantities & delivery details provided to Artworker, Print Manager & Printer. More complex print jobs may require an AD, Designer, Artworker and Print Manager to meet to discuss the work.
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Artworker pre-presses final document based on the purchase order and their ‘Pre-press Check List’.
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Artworker and Print Manager review final press pdf for technical issues.
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Print Manager or AD organises either hard copy proofs or soft proofs to be sent to the client and/or to the AD. AD organises client sign off of proofs.
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Artworker & Designer check proofs. Artworker makes final amends as required and AD provides new artwork to the printer. AD and/or Artworker then sign off final soft proof from printer.
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Print Manager press passes or organises contractor.
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Once printed the AD confirms it’s been delivered to the agreed destination.
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AD or Print Manager organises delivery of print samples to Insight & client.
Tools