Investor Reporting

1. First Turn (v.1)

AD and Lead Designer brief in Artwork and any other designers working on designing layout elements. The print manager is also included in this meeting, if appropriate.

The briefing covers the strategy, the design idea, the specs, the budgets, timelines, and any other requirements from the client.

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Artwork set up the document – following the Initial Set-up Checklist –in preparation of content arriving, following the design outline in the agreed Design Concept..

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Once content arrives, Artwork flows the text into the design layout, following the page plan and the design hierarchy of the agreed Design Concept. They also set up the colours and styles.

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Lead Designer undertakes design either themselves or by briefing other internal and freelance designers.

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The Lead Designer also briefs in any other specialists like illustrators.

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When the first version is designed (v1), the Strategist, AD & Lead Designer, review it to ensure it aligns with strategy, the creative idea and is within brief and budget. It is also checked for accuracy.

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This first version (v1) is provided to the client for review.

Tools

Initial Set-Up Checklist