Investor Reporting
Design Led/ Discovery/ Strategy/ Expression/ Execution/
Discovery
Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.
1. Briefing & Set-up
AD (and/or strategist for new clients) takes the initial brief from the client and prepares indicative quote (RFP response) and high-level timeline, agreeing hours required with Strategist, Artwork and Lead Designer.
• Ask if it’s a digital-first approach at this stage, as this will impact budget.
• Expect the price to be about 5–10% higher if digital first.
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AD provides indicative quote to client.
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When quote accepted, hours and timings are set up in JobBag for the Discovery phase.
Tools
High-Level & Fixed-Price Pricing Guide
Scoping Checklist