Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Expression
Developing and Conceptualising the elements that express the positioning.
1. Brand Asset Development
Based on the brand rollout and launch plan (Step 4, Brand Expression), the AD provides a quote for each of the items to be developed.
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These are managed as separate jobs with their own budget and timeline.