Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Expression
Developing and Conceptualising the elements that express the positioning.
1. Strategy & positioning testing (if required)
If required, Strategist develops an internal and external testing plan for review and sign-off by the client.
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Strategist outlines testing materials required and briefs the Lead Designer to deliver them.
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Strategist develops testing survey and/or interview/focus group discussion guide.
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Strategist undertakes research.
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Strategist writes up the results of the research and recommends any required changes.
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The research findings are presented to the client by the Strategist, Lead Designer and AD.
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The strategic recommendation, territory stories and mood board are updated based on client feedback.
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The client reviews and agrees final strategic brand positioning.