Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Strategy
Defining the overall approach/theme driven by audience’s insights.
4. Strategic Presentation
Lead Designer (with the help of studio if required) creates a client presentation to capture the strategic recommendations and territories.
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Lead Designer, Strategist and AD meet and agree final strategy, territories to be presented and that what is proposed meets the client brief and can be done in the time and budget agreed.
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The internal engagement strategy recommendation is presented to the client by the Strategist, Lead Designer and AD.
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The strategic recommendation, territory stories and mood board are updated based on client feedback.
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The client reviews and agrees final strategic positioning or territories to be tested further.