Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Strategy
Defining the overall approach/theme driven by audience’s insights.
3. Territory Development
Strategist writes the territory descriptions (or briefs a copywriter to do it) and defines the overall tone and feel for each territory.
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Lead Designer develops mood/tone boards (themselves or using their team) to capture the overall feel and direction of the territory.