Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Strategy
Defining the overall approach/theme driven by audience’s insights.
2. Strategic Recommendation Development
Strategist develops the high-level internal engagement strategy recommendation that include some or all, of the following:
Audience insights
Potential messaging platform directions.
Potential channels and mediums to get to target audiences.
Engagement phases/stages.
Alignment with external brand and strategic framework (vision, purpose, values, etc)
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Strategist briefs AD and Lead Designer on brand strategy and refines the thinking based on their feedback.