Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Expression
Developing and Conceptualising the elements that express the positioning.
2. Story Development
Strategist writes final internal staff engagement story or writes brief for a copywriter.
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Story reviewed by AD and Lead Designer.
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The Strategist refines the story based on feedback, as required.
Strategist, Lead Designer and AD present the story to the client.