Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Expression
Developing and Conceptualising the elements that express the positioning.
2. Asset output
AD agree with the client the format of logos and the brand assets to be provided.
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AD briefs the Artwork team on outputs required and their specifications.
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Artwork outputs all the assets.
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Assets are reviewed by the AD and Lead Designer and updated by Artwork as required.
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Assets are provided to client and updated based on feedback.