Internal Engagement
Strategic Creative Led / Discovery/ Strategy/ Expression/ Execution/
Development of EVP programme, internal brand, or staff engagement programmes (e.g. values, health & safety, etc)
Expression
Developing and Conceptualising the elements that express the positioning.
3. Brand guidelines development
Lead Designer creates an outline of the brand guidelines and discusses with the AD and Strategist.
–
Strategist develops content for areas allocated to them for writing.
–
Lead Designer creates the first draft of the guidelines, with help from Artwork if needed.
–
First draft reviewed by AD and Strategist and updates made by the Lead Designer based on the feedback.
–
The guidelines are presented to the client by the AD and Lead Designer and updated based on the client feedback.
–
The client signs-off the final guidelines.