Execution
Applying the thinking and design idea to the various brand elements.
8. Develop launch plan
DP to create draft outline for the launch plan, and (if required) associated timings and role/responsibilities. Plan to include:
Setting up production host environment
Identifying all domain redirects and requirements
Outlining Search console requirements
Setting up Cloudflare instance
Identifying requirements for Robot.txt
Identifying requirements for all 301 Redirect.
o Note: if the scale of redirects is significant, work should be scheduled to start during this phase