Digital
Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Expression
Developing and Conceptualising the elements that express the positioning.
1. Detailed Design
Based on the signed off wireframes, and aligning with the agreed strategy, the Lead Designer completes design for each template and for any other universal blocks to be applied across the site.
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Designs are completed in Figma.
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The design is reviewed by the DP, AD, Client Strategist and Digital Strategist to ensure:
Alignment with strategy and wireframes;
Alignment with the Content Plan;
Alignment with brand guidelines;
Accessibility standards are met;
There are no new requirements that add time or cost.
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Feedback is reviewed by the Lead Designer, and they update the designs as required.