Digital
Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Expression
Developing and Conceptualising the elements that express the positioning.
2. Client Review and testing
The Lead Designer and DP present the designs to the client.
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Following the meeting the DP sends the designs to the client and agrees a timeframe for getting feedback.
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The client reviews and provides feedback.
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The designs are updated based on the client feedback and provided back to the client for sign-off.
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Note: If the client requires the designs to be tested with end users, the Digital Strategist develops a testing plan and agrees this with the client.
Designs are updated based on user feedback.
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