Execution
Applying the thinking and design idea to the various brand elements.
1. Optimisation
Internal: If budget allows the Digital Strategist, Client Strategist and Lead Designer to complete a final review of the solution.
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Observations and feedback to be focussed on improving the finish solution and must be within the following categories:
Design
UX
Content
Animation/movement
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If budget doesn’t allow DP to progress the project to #3 Pre-launch preparation.
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Note: Functional/development changes do not qualify for optimisation.
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All changes are identified, and timing/costs assessed for inclusion.