Strategy
Defining the overall approach/theme driven by audience’s insights.
1. Content Matrix & template specification
Based on the strategy and proposed IA, the Client Strategist develops a content matrix which outlines:
What content is required on each page.
Length specifications for headings, intros, and key sections.
Any specific functionality required on each page.
The key templates required to deliver all the page requirements.
What template is to be applied to each page.
–
If there are specific SEO requirements, the DP briefs the SEO specialist to provide key word analysis and opportunities.