Strategy
Defining the overall approach/theme driven by audience’s insights.
4. Client sign-off
Based on feedback from the client, the strategy is updated by the Digital Strategist.
As required, discussions with Lead Designer, AD, external developer and/or Client Strategist depending on client feedback and the resulting changes.
Confirm that project can be done within the proposed time and budget or update both, for client approval.
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The updated strategy (and update budgets and project plan) is provided to the client.
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Once client approves, the DP advises project team that the phase is complete and sends updated strategy document and project plan to everyone on the project.
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JobBag budgets & timing are adjusted, and tasks are made active for the next phase.