Digital

Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/

A. Strategic Direction

 

Strategy

Defining the overall approach/theme driven by audience’s insights.

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3. Strategic Presentation

The DP, Digital Strategist and Lead Designer present the strategy and updated timeline and costs to the client.

Following the meeting, the DP sends the strategy document and project plan to the client.

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Strategy – Direction Step 2 of 4

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