Strategy
Defining the overall approach/theme driven by audience’s insights.
2. Collab
The DP arranges a Collab session – in person and/or online.
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All participants attend having already reviewed the strategy prior to the Collab meeting.
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The purpose of Collab session is to:
Confirm the solution proposed can be done within the proposed timing and budget available.
Identify any further potential solutions.
Identify potential issues, risks, and challenges.
Identify other ways to achieve the same outcomes.
Right size the process to the timing and budget by identifying steps to add or remove from the process.
Agree what will be shown to the client.
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The Digital Strategist updates the strategy document based on what came out of the Collab session.
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The DP updates the project timeline, and JobBag tasks as required.