Discovery/ Strategy/ Expression/ Execution/
Applying the thinking and design idea to the various brand elements.
Outcomes
Applying:
the thinking & design idea to each audience interaction
careful design & crafting, creating high impact content & meaningful user experiences
technical matters are challenged, tested & changes managed
working closely with you to make refinements basd on client and/or audience feedback
quality control processes are put in place
sign-off and launch
on-going post delivery support
Deliverables
Printed collateral
Sales collateral
Merchandising
Interactive development
Social executions
Fit-out and installation
Signage/wayfinding
Digital
User experiences
Build and testing
High-value content (video, animation)
Launch material
Post-live support
monitoring performance
continual improvement & learning
Brand guidelines
Brand management
Asset management
Web effectiveness, analytics, event tracking, SEO reporting, hosting and maintenance, on-going site improvements