Discovery/ Strategy/ Expression/ Execution/
Developing and Conceptualising the elements that express the positioning.
Outcomes
Conceptualising:
the single-minded idea.
developing the tone and mood needed to engage audiences emotionally and rationally.
developing core elements and audience experiences across the agreed platforms.
developing the visual identity, your purpose, mission, values & story.
creating the overall look, feel & integration in web projects.
creating clarity, recall, usability & association with your brand.
creating cut-through and driving results.
refining based on your feedback and stakeholder engagement.
Deliverables
Design concepts
Identity development
Brand story
Environmental design
VR and AR experiences
Packaging
Corporate communications
Copywriting and visual content
Content plan
Website design
UX/UI
wireframes
prototype
site map
detailed content matrix
statement of work