Objectives

Understanding:

• what the client wants to achieve and why?

• where does this fit in with their overall marketing and communication plans?

• measuring results – what will success look like and what difference will it make to their business?

• the audiences we need to talk to. What they know and perceive now? What the client wants them to know, feel and do?

• what content is available and how much new content needs creating

• the role of content and how it could be delivered to drive communication objectives.

Deliverables

• Discovery workshop.

• Audience/user research.

• Stakeholder engagement.

• Analytics, personas, interviews etc in web projects.

• Audit (communications, brand, web).

• Audience segmentation.

• Audience journey mapping.

• Research and examining global best practice.

• Determine key messages and experiences.

• Determine partner expertise and how to leverage skills for the best outcomes.

• High-level budget estimate

• Develop communication needs, detailed project plans, milestones, timelines, scope, and risk management plans.

• Reverse brief

• Fixed-price budget estimate.