Strategy
Defining the overall approach/theme driven by audience’s insights.
5. User Testing (Optional)
If required, the prototype can be used to conduct user testing.
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The Digital Strategist develops a test plan, including an outline of users required, the testing approach and testing scripts.
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Testing is conducted by the Digital Strategist, but they may also use external specialist testers.
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Once testing is completed, the Digital Strategist summarises the findings from testing and any changes they propose to the wireframes.
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