Digital

Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/

B. Solution Design

 

Strategy

Defining the overall approach/theme driven by audience’s insights.

 

3. Statement of Work

The DP uses the notes on the wireframes and creates a ‘Statement of Work’ (SoW) which outlines the full scope of work about to be undertaken.

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The SOW is reviewed and agreed by the Digital Strategist.

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Tools

Template SOW

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Strategy – Solution Design Step 3 of 4

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