Digital
Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Discovery
Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.
2. Discovery Workshop and reverse brief
DP arranges time for Discovery workshop(s) with client.
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Client and/or Digital Strategist develops workshop discussion guide and agenda – including any client homework.
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DP and Lead Designer review discussion guide and agenda and provide feedback.
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Final agenda provided to client.
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Client and/or Digital Strategist leads Discovery workshop(s) session using the discussion guide.
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Depending on size of project, AD, Lead Designer and/or second strategist attend key workshops and ask questions to help clarify requirements and their understanding.
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Tools
Discussion Guide template