7. Brand Rollout – high impact elements.

AD and Strategist meet with client to discuss the launch and rollout plans and to identify the high impact brand elements to be designed e.g. vehicles, signage,

brochureware / cover and layout system, uniforms, merchandising; website home page and stationery templates.

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AD gather specifications for the agreed high-impact content.

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If required, Strategist develops a brand rollout/launch strategy for further discussion with the client.

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AD briefs the Lead Designer on key execution elements and their specifications.

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Lead Designer creates design options for each one and reviews them with the AD and Strategist.

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The Lead Designer and AD present the execution elements to the client for feedback.

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The preferred design approach is updated based on client feedback.

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The client signs-off the final designs.