Brand Identity

Brand Identity/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/

 

Strategy

Defining the overall approach/theme driven by audience’s insights.

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1. Strategic Recommendation Development

Strategist develops the high-level brand strategy recommendation that includes:

  • Audience insights

  • Brand personality

  • Brand framework

  • Competitor positioning

  • Brand architecture

  • Approaches to naming.

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Strategist briefs AD and Lead Designer on brand strategy and refines the thinking based on their feedback.

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