6. Brand Testing (if required).

Strategist develops a testing plan for review and sign-off by the client.

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Strategist outlines testing materials required and briefs the Lead Designer.

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Strategist develop testing survey and/or interview/focus group discussion guide.

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Strategist undertakes research.

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Strategist writes up the results of the research and works with the Lead Designer to recommend any changes in response to the feedback.

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The research findings – including any recommended changes to the visual identity – are presented to the client by the Strategist, Lead Designer and AD.

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The visual identity is updated by the Lead Designer based on client feedback.

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The client reviews and agrees final visual identity.