Brand Identity/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Expression
Developing and Conceptualising the elements that express the positioning.
3. Brand Story & Naming Approval.
Strategist, Lead Designer and AD present the brand story, naming criteria and long-list of names to the client.
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Client feedback on the brand story is used by the Strategist to refine it and create v2.
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Client feedback on the naming criteria and long-list of names is used by the Strategist to refine the list and/or to develop further names.
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Lead Designer and AD review short-list of names and v2 of the brand story and suggest further refines and/or additional naming ideas.
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The final short-list of names and v2 of the brand story are presented to the client.
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A final brand story and preferred name are agreed.