Brand Identity/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Expression
Developing and Conceptualising the elements that express the positioning.
2. Naming Development (if required)
Strategist develops a naming brief/criteria.
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The Strategist develops a long list of names using internal resources or engaging a specialist naming partner.
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The long list of names is refined by the Strategist based on alignment to the criteria and the brand story.
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The Lead Designer and AD review the long-list and suggest further refines and/or additional naming ideas.
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The long list is prepared for presentation to the client, along with the brand story.