Brand Identity/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Expression
Developing and Conceptualising the elements that express the positioning.
4. Logo Development.
Lead Designer designs three to five logo variations (b/w only) to express the name and capture the overall feel of the positioning territory.
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Lead Designer creates explanation behind each version, detailing the single-minded idea and why it works.
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The Strategist and AD review the logos and explanation and provide feedback on alignment to strategy and to the brief.
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The Lead Designer, Strategist and AD present the logos to the client for feedback.
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The preferred logo(s) are updated based on client feedback.
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The client reviews and agrees final logo or the logos to be tested.