Brand Identity/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Discovery
Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.
3. Reverse and/or Strategic Brief
If required, the Strategist develops a reverse brief for the client that captures the requirements and key learnings from the Discovery workshop(s).
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The Strategist develops an internal Strategic-Creative brief (brief on a page) summarising the key inputs and outputs of the project.