2. Discovery Workshop

AD arranges time for Discovery workshop(s) with client/ participants.

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Strategist reviews all material provided and undertakes own desk-top research to understand the client, their audiences, their competitors, and their industry.

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Strategist develops workshop discussion guide and agenda.

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AD and Lead Designer review discussion guide and agenda and provide feedback.

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Final agenda provided to client.

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Strategist leads Discovery workshop(s) session using the discussion guide.

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AD and Lead Designer also attend key workshops and ask questions to help clarify requirements and their understanding.