3. Strategic Presentation

Lead Designer creates a presentation document to capture the brand strategy recommendation and territories.

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Lead Designer, Strategist and AD meet and agree final strategy, territories to be presented and that what is proposed meets the client brief and can be done in the time and budget agreed.

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The strategy recommendation and territories are presented to the client by the Strategist, Lead Designer and AD.

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The strategic recommendation and selected territory story and mood board is updated/refined based on client feedback.

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The client reviews and agrees final strategic direction and territory.