Investor Reporting
Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Strategy
Defining the overall approach/theme driven by audience’s insights.
1. Strategic Recommendation Development
Strategist develops the high-level strategy recommendation that includes:
Theme/messages for key audiences.
One document/multi-document approach.
Document structure /page plan.
Digital-first thinking in terms of navigation structure and high-value content requirements.
–
Strategist briefs AD and Lead Designer on strategy and refines the thinking based on their feedback.