Investor Reporting/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/
Strategy
Defining the overall approach/theme driven by audience’s insights.
2. Territory Development
Strategist and Lead Designer get together to discuss and agree territories (directions) aligned to the theme and messages.
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Strategist writes the territory description (or briefs a copywriter to do it) and defines the overall tone and feel for each territory.
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Lead Designer develops mood/tone boards to capture the overall feel and direction of the territory.
They also outline any interactive content thinking/style/approaches if they are part of the brief.
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