Investor Reporting/ Strategic Creative Led/ Discovery/ Strategy/ Expression/ Execution/

Execution

Applying the thinking and design idea to the various brand elements.

 4. Print Production & Delivery

AD confirms final purchase order with finalised print specs, print samples, quantities & delivery details provided to Artworker, Print Manager & Printer. More complex print jobs may require an AD, Designer, Artworker and Print Manager to meet to discuss the work.

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Artworker pre-presses final document based on the purchase order and their ‘Pre-press Check List’.

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Artworker and Print Manager review final press pdf for technical issues.

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Print Manager or AD organises either hard copy proofs or soft proofs to be sent to the client and/or to the AD. AD organises client sign off of proofs.

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Artworker & Designer check proofs. Artworker makes final amends as required and AD provides new artwork to the printer. AD and/or Artworker then sign off final soft proof from printer.

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Print Manager press passes or organises contractor.

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Once printed the AD confirms it’s been delivered to the agreed destination.

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AD or Print Manager organises delivery of print samples to Insight & client

Tools

Pre-Press and Go-Live Checklist

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Execution Step 3 of 4