2. Discovery Session

 AD arranges time for Discovery discussion with client/participants.

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For first time clients, the Strategist reviews any material provided and undertakes own desktop research to understand the client, their audiences, their competitors, and their industry. They provide a summary to the AD and Lead Designer.

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Strategist develops Discovery discussion guide and agenda.

• The discussion guide covers the online vs print question, an explores what sort of digital-first experience the client wants:

  • Flipbook, downloads, hosting etc

  • additional embedded content e.g. animation, video etc

  • the impact of landscape format on length and layout of financials.

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AD and Lead Designer review discussion guide and agenda and provide feedback.

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Strategist leads Discovery session using the discussion guide.

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AD and Lead Designer also attend and ask questions to help clarify requirements and their understanding.