4. Strategy & Positioning Testing (if required)

Strategist develops a testing plan for review and sign-off by the client.

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Strategist outlines testing materials required and briefs the Lead Designer.

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Strategist develops testing survey and/or interview/focus group discussion guide.

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Strategist undertakes research.

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Strategist writes up the results of the research and recommends any required changes.

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The research findings are presented to the client by the Strategist, Lead Designer and AD.

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The strategic recommendation, territory stories and mood board are updated based on client feedback.

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The client reviews and agrees final strategic brand positioning.