2. Brand Guidelines Development.

Lead Designer creates an outline of the brand guidelines and discusses with the AD and Strategist.

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Strategist develops content for areas allocated to them for writing.

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Lead Designer creates the first draft of the guidelines, with help from studio if needed.

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First draft reviewed by AD and Strategist and updates made by the Lead Designer based on the feedback.

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The guidelines are presented to the client by the AD and Lead Strategist and updated based on the client feedback.

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The client signs-off the final guidelines.