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      <image:caption>Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Let's get started scroll - Make it stand out</image:title>
      <image:caption>Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Let's get started scroll - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Let's get started scroll - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Let's get started scroll - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627dd5dae1f2500ebdb9a11b/ba1805e5-24fd-45c4-8307-45c4f450b0cd/StrategyCircle.png</image:loc>
      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Identity Strategic Creative Led vertical scroll test - Make it stand out</image:title>
      <image:caption>Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Overview - 1. Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Overview - 2. Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Overview - 3. Expression - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Overview - 4. Execution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-11-17</lastmod>
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      <image:title>Brand Strategic Creative - Discovery Step 1 of 4 - Make it stand out</image:title>
      <image:caption>Discovery Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Brand Strategic Creative - Discovery Step 2 of 4 - Make it stand out</image:title>
      <image:caption>Discovery Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Brand Strategic Creative - Strategy Step 1 of 4 - Make it stand out</image:title>
      <image:caption>Strategy Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Strategic Creative - Strategy Step 2 of 4 - Make it stand out</image:title>
      <image:caption>Strategy Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Strategic Creative - Strategy Step 4 of 4 - Make it stand out</image:title>
      <image:caption>Strategy Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Strategic Creative - Expression Step 1 of 8 - Make it stand out</image:title>
      <image:caption>Expression Developing and Conceptualising the elements that express the positioning.</image:caption>
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      <image:title>Brand Strategic Creative - Expression Step 2 of 8 - Make it stand out</image:title>
      <image:caption>Expression Developing and Conceptualising the elements that express the positioning.</image:caption>
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      <image:title>Brand Strategic Creative - Execution Step 1 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Brand Strategic Creative - Strategy Step 3 of 4 - Make it stand out</image:title>
      <image:caption>Strategy Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Brand Strategic Creative - Expression Step 3 of 8 - Make it stand out</image:title>
      <image:caption>Expression Developing and Conceptualising the elements that express the positioning.</image:caption>
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      <image:title>Brand Strategic Creative - Execution Step 2 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Brand Strategic Creative - Execution Step 3 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Brand Strategic Creative - Discovery Step 3 of 4 - Make it stand out</image:title>
      <image:caption>Discovery Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:title>Brand Strategic Creative - Discovery Step 4 of 4 - Make it stand out</image:title>
      <image:caption>Discovery Understanding client’s story, business, audience, stakeholders, challenges, plans and actions.</image:caption>
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      <image:caption>Strategy Defining the overall approach/theme driven by audience’s insights.</image:caption>
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      <image:title>Digital - Expression 2 of 3 - Make it stand out</image:title>
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      <image:title>Digital - Execution – Development 3 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 4 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 5 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 2 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 6 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 7 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Development 8 of 8 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Optimise &amp; Deploy 1 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Optimise &amp; Deploy 2 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Optimise &amp; Deploy 3 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Optimise &amp; Deploy 4 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Post-live 1 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Post-live 2 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:title>Digital - Execution – Post-live 3 of 4 - Make it stand out</image:title>
      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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      <image:caption>Execution Applying the thinking and design idea to the various brand elements.</image:caption>
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